Part of the problem for any business, is when they relocate. How many of their customers will they retain? Will they follow you to you new location? Do you have to start the whole education process all over again, new marketing plans and strategies? A scary time for a small business. It’s an “All In” scenario and hold your breath until the customers come in.
Floating is such a different industry, it isn’t just about dollars, it’s about making changes in people’s lives and then how it affects them and the people around them. To that end, we are very close to 1100 new floaters, not new old floaters, but brand new virgins. That’s over 1.5 new floaters per day. For a small business that is good going, considering we don’t have the big dollars you need to advertise these days. It’s all word of mouth and a man called Joe Rogan. For the uninitiated, Joe is an outspoken “shock jock” of Californian notoriety, who talks to millions of people all over the world using his podcast show, where he regularly talks about floating.
I am so excited for floating at the moment, there has been a huge uptake of new centres all around the world including Australia. I am told by the end of this month (July 2015) there will be approximately 225 centres alone in the USA. Here in Australia, we are also seeing growth which is just fantastic. A long way to go before we catch up with the 80’s but heading that way. Brilliant stuff.
Welcome to all the new centres and their owners, what took you so long...? Haha. The more centres we have, the better we all will be and there is enough room for everyone and then some.
My hope is that we resurrect the Float Association of Australia, or at least start a new body. Numbers of you have already been to the North American Float Conferences and I believe one or two have been to the Euro Float Conference as well. Finally we have a dedicated research facility for float tanks and I believe they are already swamped with ideas for research projects. About time. Tulsa Oklahoma I believe.
Kerry and I are now into our 27th year of floating together and have yet to find anything that has the consistent benefits that this product offers, time after time, after time. After her scare with cancer, we have been renewed in our appreciation of the benefits and the science behind floating and I am hopeful that some researcher gets to scientifically prove her results in curing cancer.
So what’s up next year? Year 3 at Sherwood – much of the same I hope, lots of new people being introduced to the best REST anywhere. For the uninitiated REST is Restricted Environmental Stimulation Therapy, commonly known as floating. Sharing our knowledge is important to us, we all have an expiry date and we need to share our experiences and knowledge so that none is lost.
Many already know we (Kerry and I) are opening a Wellness Retreat, called Summerholm Wellness Farm, where we will have float tank, massage and sauna as well as whole enlightening experience. We will be helping people get over illnesses and health scares, using natural methods in the peace and quiet of the Lockyer Valley 100kms west of Brisbane. This centre will be a 100% off grid, permaculture based organic farm, and our aim is to help show you how to rebuild your body after serious illnesses or conditions using all the good stuff, away from Electromagnetic Fields and the trappings of modern society.
Our website will gain another page and we will keep you informed on that page as to our progress.
Here at the shop, nothing much will change. By now most of you will have found our online booking system and it appears we have ironed out most of the bugs, it is a limited system but it will cope. Thanks to Brennan and Geoff of Newstart Digital for looking after this for me. It has been a revelation hearing the times when customers book their appointments. Often, and I do mean often, between 2 - 3 am… If this is you, you definitely need to float more!
One more thing before I go and I think this is important. FLOATING IS NOT A ONE TIME THING. Ticking it off the bucket list is pointless, the benefits do start with the first float but it is only after multiple floats does your body start to show you that it is feeling better. So please, wherever you choose to do your first float, consider doing a 3 pack. It is there for a reason.
Happy floating everyone, I’m off for a float